Thursday, May 18, 2023

YouTube TV shows repeating Little Mermaid ad instead of end of NBA playoff game 

Disney's live-action little mermaid on a rock

Enlarge / Disney CEO Bob Iger recently lamented limited marketing for big projects like The Little Mermaid. Well, there are a bunch of NBA fans who definitely know the movie exists now.  (credit: Disney)

It was a long day at work, but it was finally Wednesday night, and Game 1 of the NBA Eastern Conference Finals was here. A YouTube TV subscription lets you stream the game from TNT, and now with a little over four minutes left before the final buzzer, things were intense, with the Miami Heat up by only five. You lean in to get a better look at the action, and then you see... a commercial for the live-action Little Mermaid movie? Again, and again, and again?

That's what happened to people who relied on YouTube TV to watch last night's game. The worst part is, the game never came back online. Sports Illustrated reported that "many fans saw the same ad starting and stopping for what felt like an endless amount of time."

YouTube's support Twitter page tweeted about the issue as it was happening, telling users that "if you have an issue watching the Miami Heat vs. Boston Celtics game on TNT, we’re aware of it & our team is working on a fix - thx so much for your patience!"

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